Category: Grow a Home Business

Eight Ways to Create Passive Income

There are many ways to create passive income online today – more ways than this one article can give you. Perhaps you will get your creative juices flowing by looking at these ideas for making passive income online.

1. YouTube Channel

Creating a YouTube channel to make passive income can take a lot of work. But, the video you make today can earn money for you forever, or at least as long as YouTube continue to do things the way they now do it.

The best way to proceed is to come up with a good idea that your audience will enjoy and try to put up as many videos as you can each week, no less than one a week. With YouTube, consistency is the key. A good example of a high earning YouTube Channel is Mother Goose Club which earns millions a year.

Link – https://www.youtube.com/user/MotherGooseClub

2. Busy Niche Website / Blog

A busy website or blog is a great way to earn passive income. At first you’ll have to work extra hard getting up the right content, and finding the right products to promote. You won’t be able to join an ad network other than AdSense until you are more popular, but it won’t take long if you work at it daily.

A good example of a blog that earns good money is RealitySteve.com. You don’t have to create something about celebrities to earn a lot of money, though.

3. Kindle EBooks

You can write and publish Kindle eBooks for passive income. It’s easy and free to publish on Kindle. You can write the books yourself, or you can truly make it passive by outsourcing it to someone else to do. A man by the name of Ty Cohen makes millions via Kindle publishing. There are more, so that means it’s possible.

4. Develop an App

Take a clue from Ty Cohen and create apps too. You don’t need to know even one bit of code, because you can find a freelancer on a site like Upwork.com to do it for you. Then you will promote the app to your audience. The app will earn money for a long time if you create the right kind.

5. Create an ECourse

With all the simple software that is available now, you can take your idea and create a course in no time. Try using a system like LearnDash.com, or Udemy.com to promote and sell your course. Look up LMS or “sell your eCourse online for money” and you’ll find plenty of ways to do it.

6. Develop Information Products

You can write or use digital video to create information products to promote to your audience. In fact you can put them on ClickBank.com, JVZoo.com, and other affiliate networks to allow others to sell the product too for a percentage. This is the fastest way to start making passive income, because technically you only need sales pages and not full-fledged websites to promote.

7. Membership Website

If you have knowledge that others want, you can put it behind a membership wall and collect a monthly fee for those who want to join. Some good examples of memberships that make money are Writer Help Wanted, and the membership community Living Plant Based. Any idea that you have can work as a membership community.

Links:
Writer Help Wanted – http://www.writerhelpwanted.com/
Living Plant Based – http://www.livingplantbased.com/

8. Become a Niche Affiliate Marketer

There are many products already created that you can start to promote now. You can go to ClickBank.com, JVZoo.com and other affiliate networks to find products that have affiliate programs that are ready for you to promote. Simply use proven systems to promote their products, and you can be making passive income in no time.

While the beginning of creating passive income is anything but “passive,” the point is that once you start creating and marketing these products you will stop the treadmill of trading hours for dollars. Instead of being limited by how much time you have each day, you’ll be able to sell your products to as many people as you desire.

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How to Expand Your Service Business to Include Products and Your Product Business to Include Services

When you first started your business, you probably thought you’d just do it one way. You’d provide services or you’d provide products. But, now you want to expand your business to include both. How do you get started?

Believe it or not, you do it the same way you would if you were starting a brand new business. The only difference is that you have plenty of information to help you succeed.

Add Products to a Service-Based Business

Let’s say you’re a graphic designer who builds web pages and makes banner and advertising graphics. This is a service that you enjoy doing, and you work mainly with book authors. You need to figure out what type of products they buy and need.

* Survey Your Audience – Ask them what they want. You may get some insight that you never even considered. They may already know some graphic design and website products they want but can’t find.

* Brainstorm Ideas – Depending upon your skills, or your access to skills, you can create different types of options. Perhaps your audience needs an easy way to make memes and graphics without you. That might be scary, but that’s how software like Canva.com was created.

* Narrow It Down – The project management system Basecamp.com used to be known as 37signals, and they were a web design firm. They soon realized that they could earn more money providing a product (software as service) like the well-loved project management software, using the skills they already had.

* Tell Your Secrets – One thing service providers might not realize is that other people may want to do what they’re doing. Write a book as a product, or create a course as a product, that can be sold to a new audience that will buy it and implement it.

Add Services to a Product-Based Business

Let’s say you have a product you created such as PLR – private label rights articles, blogs, videos and so forth. Now you want to add a service possibility to the offering. You can do that easily. You just need to think about what your audience may need.

* Ask the Audience – Send your audience, those who have purchased from you, a short survey asking them what their main issues are with putting the PLR to use.

* Collect the Ideas – Make a spreadsheet of the ideas that come forth from the survey. Now, add some to it that you have thought of based on reading their ideas.

* Assess Your Skills – What can you do from the list provided? Perhaps someone mentioned not understanding how to edit PLR. Can you provide a service to edit it and post it for them?

* Determine Your Time Ability – Can you find outsourcers who can do this for you? Can you make it financially feasible? Ask your audience what they’re willing to pay to help you determine if the idea is viable.

The important thing to do is to never assume that something will work. Always research every idea by asking your audience, then doing a test market study by having a small launch before moving forward with a huge time investment.

Online Marketing Tips for Home Business Owners

As a home business owner you need to continuously market your business. There is a saying for all businesses and it is “always be marketing.” This is a very important thing to remember, because it’s true. Even if you think you have enough clients or customers, you may not a month from now, and the marketing you do today will pay off tomorrow. Here are some online marketing tips to keep the marketing going.

* Know Your Goals – You need to start by knowing your goals. Each type of marketing that you do will be designed for a different goal.

* Evaluate Where You Are – Determine where you are now in terms of your content and all aspects of your marketing. Punch up the things that need to be punched up and pull back on the things that need to be pulled back on.

* Use Appropriate Tags – Meta tags, header tags, and alt tags are all still important when it comes to getting attention for your website from search engines. Check everything to ensure that all your tags are set.

* Learn to Understand Your Analytics – Whether it’s Google Analytics or social network analytics, it’s important to familiarize yourself with them so that you can use them to improve your marketing efforts. No matter how small of a business you have, understanding the metrics can help you tremendously.

* Join the Chamber of Commerce – That might seem like weird advice for online marketing, but usually you can end up on their online list which can give you a credible link back to your website.

* Get to Know Your Competition – Always get to know who your competition is and what they’re doing. You don’t want to copy them, but you can get ideas from them on what type of marketing works. Plus, you can look at their offerings and figure out how you can make them better.

* Improve Your Website – Once you build your website and it works, you’ll be super happy and feel done. But, when it comes to websites, you have to keep updating them continuously. Improve your SEO, improve the layout, and keep improving the content.

* Post Videos Online – A great way to move offline activity into online activity is to post videos online. Post them on YouTube, Facebook, and your blog. People love watching short videos from one to three minutes long.

* Post Images Online – Still images are a big hit online too. Post a few pictures of the “day in the life” of your work and you’ll be more relatable to your peers and to your customers as well. It’s a good way to tie in different events to your products and services.

* Blog Regularly – The more you can blog, the better, but it’s important that you have something to say too. Don’t just put up something for the sake of putting up anything. Be sure to create a blog post that has a reason for being and a goal in mind.

* Read about Your Niche – The more you can read about your industry and niche, the more you’ll have to add to it. You can learn about your industry from magazines, books, blogs, and other types of publications.

Keep marketing in all the normal ways such as online social networks, blogging, and social networking. Try adding in a new way of marketing each month to find out which type of marketing works best for you.

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Tools Needed to Be a Successful Virtual Assistant

Being a successful VA doesn’t really require that much in the way of tools. The barrier to entry is extremely low, but there are certainly some tools that are helpful and that will make your life (and your clients’ lives) easier. This list is not exhaustive and you may have tools you love and would like to share too.

* Bookkeeping and Invoicing Apps – Without a doubt, one of the most important aspects of being a VA is keeping track of your income and expenses, plus being able to send invoices to your clients. Today, it’s easier than ever. PayPal.com, GoDaddy, and QuickBooks offer tools for this purpose.

Links:
GoDaddy Bookkeeping – http://www.godaddy.com/Online_Bookkeeping
QuickBooks – http://www.intuit.co.uk/

* Relevant Software – Depending on what type of services you will offer, you’re going to need a list of software. If you plan to do graphic design, you might want to sign up for Adobe Creative Suite, for example. For sure you’re going to need word processing software like MS Word, or Open Office.

* Password Keeping App – It’s likely you are going to have a lot of accounts to sign into as a VA. You’ll have your clients’ plus your own, so an app that helps you keep track of passwords is essential. A good one to get is Lastpass.com.

Link – http://www.lastpass.com/

* Computer, Laptop, Monitor(s), Etc… – Some virtual assistants enjoy having a super-fast and up-to-date desktop computer with more than one monitor. It is very helpful to have more than one monitor to help you get more done in less time.

* File Backup and Sharing System – It’s important to be aware that file backup and sharing are not the same thing. You’ll need something like Dropbox.com for saving files, and for sharing with your clients. Plus, something like Mozy.com to back up your computer and files.

* Website – It’s imperative that you have a professional website to be a successful VA. You need a website that is not a free one, but one with your own domain. It is highly recommended that you use something like self-hosted WordPress.org to build your site. There are a few builders that work such as New Rainmaker, but it will be more expensive.

Link to New Rainmaker – http://my.newrainmaker.com/portal/

* Comfortable Chair – You are going to be sitting a lot to do your work, so a comfortable desk chair and set-up is very important. Don’t forget to get up and stretch every 90 minutes or so, and walk around and get your exercise in. It can be dangerous to sit for more than four hours per day. A good chair and moving around can help eliminate some of these issues.

* Calendar System – Keeping deadlines is very important for a VA. You will need a good calendar that will work on your mobile device. Google Calendar is actually a really good choice, but there are other types that even allow your clients to schedule appointments with you, such as TimeTrade.

Link to TimeTrade – http://www.timetrade.com/

The tools an individual VA may need will change depending upon their niche. For example, if you’re a VA who takes phone calls during lunch for a client, you’ll need a system that enables you to do that. The best course of action is to make a list of what you will do each day, and then ensure you have the tools that you need.

Categories: Outsourcing

Where to Learn What You Need to Know

When seeking to become an expert in a niche, it’s important to realize it’s not going to happen overnight. You’re going to have to do your time like everyone else – learning, building, and becoming the expert that you want to become. However, don’t let the daunting hill ahead of you stop you. Before you know it, you’ll be at the top of that hill and you’ll never look back.

Read Books

There are likely books and opinions out there already on your niche. It’s important to read and soak in a variety of ideas from those who are already experts. Knowing the prevailing wisdom and how it came to be will help you on your journey to becoming an expert, and will also aid you in forming your own thoughts and opinions.

Get Experience

As you are learning from other experts, you’ll want to implement what you’ve learned. There is no such thing as an expert on a topic who has not tried it or done it. Put into practice the theories you’re learning about. Test out some of your own ideas, see what works and what doesn’t work. This is the foundation by which you’ll become a sought-out expert, because you have proof that you did xyz and it worked or did not work.

Join Mastermind Groups

A mastermind group usually consists of a leader who is an expert in a particular niche. You don’t have to join a group that is in your niche; instead join a group that is designed to help you achieve in your own niche. For example, if you need to learn more about public speaking to help promote your ideas, join a public speaking mastermind group.

Take Courses

Today you don’t have to even leave your house to take courses to learn the things you want to know. You can take both accredited and unaccredited courses to become an expert. Courses are offered by even MIT that are not accredited. The important thing is that you learn what you need to learn in a manner that enables you to learn a topic quickly.

Stay Focused

While you’re involved with learning it can be easy to be distracted from your mission. Your mission is to become an expert in a particular topic and niche, not to become the best public speaker. So don’t get your head turned just because you find learning something exciting – stay the course.

Hire a Coach

For some people, hiring a coach that can help them stay focused on doing what they set out to do can be helpful. The coach doesn’t have to be an expert in the area you want expertise in either. Instead they should be an expert in helping people reach their goals, whatever they are. However, it does help if the coach is cognizant of your field a little.

Practice

You’ve heard your mom say it, “Practice makes perfect” and it’s true. The more you practice something and gain experience in something, the more likely you are to become an expert. Don’t just do it once a week; do whatever it is every day. They say it takes 10,000 hours of studying and doing to become an expert, so don’t waste any opportunities.

Don’t Give Up

It’s important to persevere and not give up. You may become an actual expert before the public accepts you as an expert. This is to be expected, but can be difficult to handle. Just keep going, keep promoting, and keep learning and it will happen. One step forward each day will culminate in gaining what you set out to gain.

As you embark on your rise to expert status, you’ll likely find that there are roadblocks impeding your ability to get to the top. But, you can overcome all of them with perseverance and focus on the goals that you have made.

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How to Improve Your SEO from A to Z

You hear a lot about search engine optimization or SEO, but often what that means is a mixed bag. Many people don’t understand what SEO is, or that there are many kinds of SEO and that you don’t have to be an expert to improve your SEO. There is both on-page and off-page SEO. Let’s take a look at both types.

The thing to remember is that SEO tactics change continuously based on the algorithms that the search engines choose to use to help their audience find what they’re looking for. The big key to remember is that the search engines are trying to deliver excellent results for their target audience. Your job is to help them.

Off-Page SEO

Off-page SEO consists of anything you do to improve search engine traffic and results such as inbound links, trust building, social media, blog promotion, videos, press releases, commenting and more. You can use all of these tactics to help build up your website’s traffic and thus your conversions.

* Comment on Blogs and Forums – Even if you’re not allowed a link back to your website, your comments on blogs and forums do not go unnoticed – especially today when most use identification procedures via Gravatar or Google to find you through your profile.

* Social Media Posts and Promotions – When you write a blog post or publish anything on your blog use social media to promote it. Not only will you get more traffic to your posts, you’ll get more links to your website via your general social media promotions.

* Conduct Interviews – Give interviews on radio shows, on blogs, and more. The more authority you can build by being interviewed, the more links you’ll get back to your website and products, and the more people will get to know you.

Finally, when it comes to off-page SEO, don’t underestimate the power and effectiveness of the good old-fashioned press release to get the word out about your business to the media. Press releases are still excellent ways to publish information about your products and services, especially if you can tie it to a popular human interest story and news of the day.

On-Page SEO

On-page SEO consists of anything you do on your website to ensure that you get more traffic to your website via the search engines without paying anything for the traffic. Creating perfectly optimized pages is as simple as adding a little extra effort.

* Publish Targeted Content – If your content is high quality, unique, and relevant to your audience, this will help them find you. They’ll look for words that are inside that content and be sent to your pages.

* Headings on Pages – Using keyword-rich phrases for the headings on your website, including your blog posts, will help search engines find you too. Plus the words will be something your audience will focus on as they scan your page.

* Check Grammar and Spelling – You want people who visit your website to come away believing you have authority on the topic that’s in your niche. Therefore, it’s important to double check your grammar and spelling.

* Code Your Site Right – Within images, headings, descriptions and more, there are ways to use metatags to give the search engine clues about the topic on your blog or website. Use them properly to describe images and the subject matter, so that your audience will find you.

Using both on- and off-page SEO is an effective way to ensure that you set up each page on your site properly. If you use self-hosted WordPress, you can use various plugins like SEO Yoast to help guide you for on-page SEO.

Link to SEO Yoast – https://yoast.com/wordpress/plugins/

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The Key to Continual Growth and Expansion

The best way to keep your business going long term and to experience more success is to continue to grow and expand. If you’re not growing and expanding, you’re stagnating. There are many ways in which you can experience continuous growth and expansion in your business and your life.

* Start a Joint Venture Partnership – Get out of your comfort zone and work on a project with someone you might normally see as a competitor. If you know someone who promotes complementary products and/or services to yours, get on board with them to promote something jointly. The more often you participate in JVs, the more you’ll expand awareness of your business and offerings.

* Create More Products or Services – Diversifying your offerings can help you expand and grow, too. For example, if you currently offer groups or online courses on how to do something, you can expand to offering one-on-one coaching services to delve even deeper than your current offering does. Plus, you can charge more money.

* Outsource More – A fast way to grow and expand is to simply get more clients. Of course, you’re only one person so you might need to outsource more work to others to ensure that you can accommodate more customers and clients.

* Teach What You Know to Others – If you have a skill that you can share with others to teach them to become successful like you, don’t keep it to yourself. Share it. You won’t create more competition even if you think that will happen. Instead, you’ll not only get more customers, but you’ll also be seen as more of an expert.

* Write a Book – If you’re already an expert in something, the way to expand your expertise is to write a book on the topic. Then, use the book to promote your other products and services. You’ll earn from the book and from the added promotional opportunities the book provides.

* Get on the Speaking Circuit – Once you have a book, a course, and a coaching program, you can easily get on a speaking circuit. Through paid speaking engagements you can get the word out about your business to a lot of people and finally solidify your expertise.

* Be Consistent and Persistent – If your business is already growing and expanding, keep doing what you’re doing. At the end of the day, consistency and persistence pay off for every business model.

* Network More Efficiently – Take a look at how you go about networking, and who you’re networking with. You want to network strategically with potential joint venture partners, potential customers, as well as colleagues.

Growing and expanding requires self-awareness of what you are doing and what you’re not doing to move forward. Occasionally assess your goals to ensure that you are on track to be where you envisioned you would be at a specific time. If you’re succeeding, keep on doing what you’re doing. If you’re behind, it’s okay; you just need to adjust.

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Real-Time Marketing: What Is It and What Does It Mean for Your Business?

Real-time marketing is marketing that happens as real-time events occur, with the basis being the real-time event and the goal being to gain awareness, build your email list, or drive sales of a specific product or service. While it’s not technically planned, you have to invest in the technology and potential services needed to perform real-time marketing that gets results.

Use Facebook, Twitter, forums and even comments on blog posts, as well as other social media to gather the information that you need to conduct real-time marketing information regarding your industry on your target audience. All of these can be very helpful to your business and increase your bottom line exponentially.

* Engage Your Audience – Using real-time marketing efforts and listening to social media for conversations your audience is having will help you engage better with your audience in real time.

* Improve Understanding of Your Customers – By monitoring the chatter among your customers within a forum or group, you can get a deeper understanding of what your customers need.

* Deliver More Relevant Content – The understanding you develop can help you improve the type of content you create overall, not just in real time but planned content too.

* Connect Better with Customers – This understanding helps you connect better with customers in a way that makes them feel important and understood.

* Create Innovative New Products – Your new understanding of your customers and the audience will enable you to create better products and services truly designed just for your target market.

* Get More Leads – Deploying real-time marketing efforts will help you get more leads because you will find ways to get your products or services to relate to what is happening right now.

* Improve Conversions – When your audience feels as if you really know them and share their values, they will be more likely to make a purchase from you.

* Grow Your Business – All of these activities will ultimately help you grow your business faster than you may have thought possible. Any one of your real-time marketing campaigns can become viral.

Using what you know about your audience, the current news in the industry and the daily happenings around the world, and how it can relate to your audience will help your business grow faster. The result is that not only will you make more sales, but you will also create more products that are extraordinarily relevant to your audience.

This happens because with real-time marketing you always have your ear to the ground and are monitoring the mood of the audience as well as the news of the times and how it can relate to your products and services. You not only send out information that connects your products and services with what is happening today, but you can actually create new products and services based on the information that you gather. It’s a win-win for your business and your customers.

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Top Virtual Assistant Task Requests

When deciding whether or not to become a VA, it can be helpful to know what skills and tasks are in demand right now. This list will change as time moves forward, but it can give you a good idea about what is in demand right this moment.

* Infusionsoft Experts – This is a marketing and sales automation software that combines CRM, email marketing, lead capture and e-commerce all in one. It’s very in-depth software that requires a lot of understanding and knowledge about client sales cycles and product cycles. You can get training on this software from their “Official Infusionsoft University”.

Links:
Infusionsoft – http://www.infusionsoft.com/
Official Infusionsoft University – http://university.infusionsoft.com/

* Bookkeeping Experts – In most cases this is more of a local service, but if you have had certain training and licensing like EA training, you can do books for anyone in any state. This is a much sought-out service and if you truly understand independent contractors and small virtual businesses, you’ll be swamped with clients if you offer this service.

Link to EA training – http://irsexams.com/

* Ontraport Experts – This system promises to allow a small business to run like a huge business from one dashboard. The features are endless but it handles CRM, marketing, payments, partners, automation, publishing, and more. You choose what you want it to do. They offer training of their own too. You can become certified through their training system so that you can offer this to your clients.

Links:
Ontraport – https://ontraport.com/
Training system – https://ontraport.com/partners-get-certified/

* Social Media Marketing – A social media marketing assistant can do a lot of things for a client. This includes keeping their social media profiles updated, writing, crafting, and creating (or managing those who do) and updating social media posts for different clients. There are a lot of tools available to help you automate these things for your client, for example Hootsuite.

Link to Hootsuite – http://www.hootsuite.com/

* Pay-Per-Click Marketing – Experts are needed badly in the PPC space. A PPC expert would help organize, plan and implement a pay-per-click advertising campaign for a variety of clients. You would either do it all or manage a team who helps implement what you plan. And yes, you can get certified at the Online Marketing Institute in PPC.

Link to PPC training – http://www.onlinemarketinginstitute.org/course-certifications/paid-search-certification/

* Online Marketing Manager – Being a manager is a little move up, and if you have the chops you can do it. As a marketing manager, you’ll plan and organize systems so that your client’s team or your team can implement the plan. Of course, you can get certified as an online marketing manager too.

Link to training – http://www.pamivey.com/services/online-marketing/

* Google Analytics Expert – Some businesses need people who know how to set up Google Analytics, and understand how to make goals and set up everything in an expert way. You can learn how to use it through various training programs and then become a Google Analytics Certified Partner.

Link to becoming a partner – http://www.google.com/analytics/partners/listing/service

* Events Expert – An events expert is good at planning either online events or offline events (or both if you want). Usually you’ll need experience using webinar software like Adobe Connect or GoToMeeting. There are many others, but you should find one that you like and become a true expert using it, and then promote that service.

Links:
Adobe Connect – http://www.adobe.com/products/adobeconnect.html
GoToMeeting – http://www.gotomeeting.com/

These are many VA tasks and project requests that you will be asked to do that you do not offer. It’s up to you whether or not you want to offer it. Be careful about moving outside of your niche but, if your ideal clients are asking for something, you should highly consider offering it.

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Tips for Creating Spectacular Product Demos

Product demos can be in person and online. It doesn’t matter whether you’re doing it at an in-person B2B event or if you’re doing it online for an online event – the steps are very much the same for creating spectacular product demonstrations. And, it doesn’t just happen by accident. You have to plan for spectacular.

* Build Credibility – Before you even plan your first demo, it’s important that you’re always building credibility for your brand. You can do this via social media, your blog, interviews, press releases, advertising and more. You want people to know who you are, and what your product is about before they even see your demo. You especially want them to know that you’re a credible person who is authentic and trustworthy.

* Introduce Yourself – It’s important that you always introduce yourself and anyone else who is part of any demo. People want to know why you are the right person to conduct the demo and why you’re the one they should listen to.

* Explain What Your Demo Is About – Never just jump into the demo. Always explain what you’re going to tell them, or show them, before you get into the body of the demo.

* Define Your Message – Choose one of the most important things about your product or service that you want to show for the demo. What is the one thing that you want the viewers to leave knowing?

* Tell a Story – Coming up with a theme and a story to tell that moves your demo along is a great way to conduct a product demo. You can tell the story of why you created the product, or you can tell the story of one of the successful users of the product.

* Script It – Don’t rely on your memory to tell the stories at first. Write out a script for your demo and practice delivering it. Don’t worry if you don’t get every word right as long as you get the gist of the story correct.

* Find the WOW – There needs to be something within the demo that makes the audience says WOW that is really awesome and spectacular. Try to use your imagination about how you’ll unveil the new product in a creative way.

* Use Technology – Don’t shy away from technology. This is especially important if your product is an intangible. Use every ounce of tech you can find to help you make your products feel tangible to the audience.

* Get Ready for Issues – Always expect things to go wrong. Tech might not work; the audience my not be co-operative; you trip over your words. It’s all okay and can happen to anyone; just let it roll off your sleeve and keep going.

* Prepare Answers – Offer a Q & A time for live events. For recorded events, try to anticipate the questions that people will ask and answer them in the presentation. You want to dispel any problems your audience may have with your answers.

* Wrap It Up – Always offer a conclusion by going over the benefits again and asking for some action to be taken by the audience.

* Practice – It’s imperative that you do a run through, especially for a live demo. You want to go over each and every part so that you know how to use the technology properly, plus you feel more comfortable saying the words.

* Test Everything – Don’t assume that everything will work as stated. Test all the technology, preferably in the location where you’ll do the demo.

* Get an Assistant – If possible, hire an assistant to help during the demo, especially with the technology, so that you can focus on the demo instead of troubleshooting.

Product demos are par for the course today for most events, whether online or offline. People want to know what they’re getting, and the best way to do that is to give them an out-of-this-world product demo.

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