Category: Facebook

    Great Ways to Use Facebook for Marketing

    Facebook is truly a boon to savvy online marketers. Using Facebook for marketing your business is honestly a no-brainer. You can do so much on Facebook, mostly free, that you just cannot pass it up as a great marketing opportunity for your business.

    Set Up a Business Page

    In order to set up a business page on Facebook, you first need a personal page. But once you do have that, you can set up your business page. The business page enables you to promote your business actively while a personal page is not supposed to be used for that. It’s free to set up.

    Set Up a Community

    A Facebook community is very useful in terms of being able to discuss things with your customers, or potential future customers. You can easily set up a community in the same way you set up the business page – just choose “community.” A community has more communication ability between your likes and followers than a business page.

    Set Up a Private Group

    A private group is a great way to run a small mastermind group without having to invest in the technology to have one of your own hosted on your website. You can make them private and even secret. If you have a secret group, you’ll have to actively recruit people to join; you can even charge people money to join.

    Promote a Post

    On your business pages you’ll have the capability to post things and you’ll get a button that offers you to “promote” the post. You can bid a certain amount and choose your audience too. The capability to narrow down who you want to see your promoted post is genius and will enable you to truly target your audience with posts you want them to see.

    Run a PPC Advertisement

    Even without a business page you can create advertisements via your personal page on Facebook. It’s wonderful because you can narrow down your target audience in ways that you may not have realized that you could. You can target with age, sex, location, groups and affiliations. It doesn’t get much more niched down than that.

    Join Groups and Communities

    A great way to market your business on Facebook is to join other groups that consist of your target audience. Then, simply help others without an agenda. Do not market yourself or break any rules of the page owners. Instead, just be helpful, and share when requested to do so. Let your reputation speak for you.

    Comment on Pages, Groups and Communities

    When it comes to marketing on Facebook, a good use of your time is to make smart, intelligent and useful comments on posts that the owner of the page or group post, as well as being helpful to others who post.

    Share and Like

    If you want people to share what you are doing, be sure to share and like what they are doing. When it comes to online marketing, people like helping others when they are helped too. It’s a very generous community when it comes down to it. You’ll find competitors sharing each other’s work most of the time, instead of bashing each other. Although that does happen, it’s not likely.

    Using Facebook to market your business is an excellent way to market online. You can do so many things including contests, share images, videos, blog posts, memes and more. Don’t be shy; get started using Facebook to market your business today. But, be warned, you need to follow Facebook’s terms of service in order to continue.

    Categories: Facebook, social media Tags: Tags:

    Structure of Successful Facebook Ad Campaigns

    To create a successful Facebook ad campaign, it’s important to follow some sort of structure so that you will not miss anything important. Remember that even experienced pilots use a checklist to ensure that they do not forget anything that is necessary. You aren’t in charge of 300 souls, but you still want to use a checklist to ensure that you don’t miss out on anything.

    * Define Your USP – A unique selling point or a unique selling proposition is what makes you different from others who may be in the same market as you. It’s important that you define this for yourself.

    * Know Who Your Audience Is – Who wants what you have to offer? Who needs your solutions? You need to know so that you can properly segment your audience, not to mention create better products and services.

    * Pick Representative Images – When choosing images it’s important to choose some that get attention but also are representative of the tone, image, and market you want to represent.

    * Develop Ad Titles – Write different advertisement titles based on the audience you want to attract. You may have several sub-segments of your audience that will respond to titles in different ways.

    * Write the Ad Copy – Based on your USP, the titles, your goals and images, write the ad copy that you want your audience to click on. You may need to hire a copywriter due to the fact that space is limited and you want it to be set up right.

    * Make Different Combos – When you make your advertisements it’s important to make various combinations of ads. You don’t want to run just one type of ad; you want to choose different combinations so that you can see what works best.

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    Segment your Audience – The segments you choose will dive deep into the different audiences that you have, and also help you better define your audience. You can segment by age, targeted groups, locations, and even specific people.

    * Determine Which Formats – You can choose marketplace ads, post ads, sponsored stories, and also Facebook objects. These types of ads offer different benefits determined by your goals, so the type of ad you choose will be very much dependent on what your goals are.

    * Choose Bidding Strategy – Whether you choose PPC or CPM will make a difference. When you’re new it is recommended that you choose CPM to maximize your budget and get a better ROI.

    * Set Your Budget – How much are you willing to pay based on your bidding strategy? You can set up a daily budget which you can easily pause and restart as you check the results.

    * Test Everything – You cannot be sure if your campaigns are working if you aren’t testing everything.

    It is imperative to structure your ad campaigns so that they fit in with what you’re blogging about and talking about on social media, and that align with where you are and what you’re doing right now in your business.

    Categories: Facebook, online advertising Tags: Tags: