Tag: traffic

    What is Taguchi?

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    Taguchi Method -What is it? 

    Is it about split testing or multi-testing? 

    I had become aware of the Taguchi Method when hearing that David Bullock of davidbullock.com was becoming a Faculty member of Directions University. 

    I said “huh?”  Then i went out to the internet to find out more about it.  

    Testing Wisdom

    On David Bullock website, he mentions that the Taguchi Method “allows for accelerated testing without having to run and validate all combinations of a landing page system.”  

    So, for internet users, instead of using a simple split A/B test where you have only two different landing pages or sales copy or any other element on your website, you can choose more elements.  Of course, more elements to test means more work and more confusion. 

    Ode to Taguchi

    According to Chris Sietsema at Ode to Taguchi, Taguchi was a Japanese-born statistician who designed a method to test multivariants of an element initially for manufacturing products.  In plain terms, it is a statistical model that can find the combination of elements that produce the best results.  Chris Sietsema has a great illustration about how testing different combinations of elements and using the Taguchi formula you can find the best results. 

    Free Resource 

    He also provides a link to a free resource called   Blair Gormans Taguchi Based Ad Comparator where you can test up to simultaneously test up to 15 different aspects of any advertisment, website, or email campaign. Take it for a spin!

    David Bullock, a  Taguchi Ad Optimization Specialist, will be on Traffic and Lead Generation Masterclass this week to talk about Testing and Targeting and Converting traffic into sales. if you want more sales, it is worth the investment to hear him talk about Testing! 

    Categories: Traffic Tags: Tags: , ,

    Traffic

    stuck at the light

    What’s the secret to having a successful Website?

    If I knew that I would be a billionaire but I am not. 🙂

    However, after being on the internet, checking out offline marketing and online marketing,  there are a few common themes.

    • You need traffic to your website.
    • You need to get your traffic to become subscribers.
    • Then get your subscribers to become customers.

    Easy peasy ,no.

    There are many companies on the internet saying they will show you how to convert traffic to subscribers and I think that shows the need for the ability to convert subscribers to customers.

    So, if looking for someone helping with traffic strategy, one of the Gurus is David Bullock at davidbullock.com who is now a Faculty Member at Directions University,
    says  
    More traffic is not the answer. Traffic is only one of the critical components in your online selling strategy.

    Most businesses spend huge amounts of time and effort to get the visitors to their site. But then what?

    The expensive visitor has arrived… and nothing happens. No next step is taken. No opt-in. No sale. Nothing. 

    The answer for David Bullock is testing and tracking your online sales which few businesses are aware they need to do.

    With his testing methodology, he can increase conversion rates by 300%.

    Directions University is excited to have David Bullock on their Faculty and on the upcoming Traffic and Lead Generation Masterclass to talk about Testing and Tracking your Traffic. You can find information on this MasterClass at Traffic and Lead Generation Masterclass.

     

    Categories: Traffic Tags: Tags: ,