Have you checked your Pinterest analytics?  Did you know that Pinterest had measurements and analytics that you can use in your marketing strategy?  This is a screenshare of my Pinterest Business Analytics from September 2014. 

According to Pinterest here are some of the marketing information you can get from your Analytics. 

Profile analytics show you how Pins from your profile are doing.

Filter by device: You can use the dropdown menu to filter profile data by device. Learn what people are seeing, clicking and Pinning from a particular device (like their phone), or from all devices combined.

Impressions

The number of times a Pin from your profile has appeared on any feed. You’ll see it first as a daily average, but you can use the graph to look at specific dates. Use the date picker to see data across different time periods.

 

You’ll also see the top 50 Pins with the most impressions, and the boards with top Pin impressions, for the past 30 days.

Tip: You can use this data to see which of your Pins are getting the most reach across Pinterest, decide what Pins will appeal to your audience, and add more Pins to your profile to increase impressions.

Repins

The number of times someone added your Pin to one of their own boards. Repins are how Pins get shared across Pinterest. You’ll see it first as a daily average, but you can use the graph to look at specific dates. Use the date picker to see data across different time periods.

Note: We started collecting profile repin data Feb. 1, 2014. Your data will go back to that date.

You’ll also see the most repinned Pins from the last 30 days and the boards with the most repinned Pins from the last 30 days.

Tip: These popular Pins on Pinterest can help you think about what content to create in the future.

Clicks

The number of clicks and unique visits back to your website. You’ll see it first as a daily average, but you can use the graph to look at specific dates. Use the date picker to see data across different time periods.

Note: We started collecting profile click data Feb. 1, 2014. Your data will go back to that date.

You’ll also see the 50 Pins with the most clicks, and which of your boards have Pins with the most clicks, for the past 30 days.

Tip: These Pins help you drive traffic to your website. You can use this information to think about how you might organize your products and other content on your website.

All-time Metrics

An assortment of metrics, including:

• Your all-time most repinned Pins: This goes back to the beginning of your Pinterest account.

• Best in search: Pins that are ranked highly in search. You can improve the search quality rankings of your Pins by writing quality descriptions, using Rich Pins and making sure all of your Pins link back to somewhere meaningful.

• Power Pins: Pins with all-time high engagement from Pinners, using a combination of likes, repins, comments, sends and more. This goes back to the beginning of your Pinterest account.