Creating your own apps is not as hard as you might think. You can find apps that are already created that you can resell as your own, or you can hire a coder to create an app for you. But first you need to figure out what apps make sense to add on to your business. To do this, take some time to brainstorm apps for your business.

1. Know Your Audience – A deep understanding of your audience is an important factor in brainstorming a new app for your business. Who are they? What do they want? What do they need? What are their deepest desires (in context of your niche)?

2. Understand Your Niche – Remember that your app should focus on solving a problem that your audience has that’s within your niche. If you go outside of that niche it will confuse your audience and you’d have to find a new audience to buy the app. Instead, stay focused on your audience and solving their problems.

3. Determine Your Budget – Your budget to creating the app will be determined by a few factors such as whether or not you have the skill set to create the app, whether you have to hire someone, or whether or not you’ll be able to find a reseller app to sell for a good price.

4. Search for Apps Using Search Engines – A good way to find out a budget is to search for the apps on search engines. Regardless of whether you find a reseller app or a regular app like one you want, you can get a lot of information about pricing and your competition. But don’t worry, even if there are apps like yours and no resellers you can still make the app and sell it to your audience.

5. Find a Coder – Once you have an idea, if you cannot locate a reseller then you need to find a coder. You can find them on oDesk.com and Elance.com and other freelance websites that have coders. Be sure to have your entire proposal ready before going to a job board so that you can be very specific about what you want. The fewer changes you make later, the less expensive the cost will be.

6. Market Your App – Once your app is completed and even before, you can start marketing the app. You can mention the exciting project you’re working on and give them hints, and you can set up an email autoresponder series and more to get your audience educated and ready to purchase the app.

7. Repeat – Honestly; you can do this several times, and create many different apps for your audience. If your first app sales went well and you were profitable, then you should do it again. Identify another problem, solve it, and sell that app.

Adding an app (or two) to your product funnel will increase your income, as well as expand the view of others that you’re an expert in your field. You will boost your credentials, and offer something awesome for your audience to use that helps them with one of their problems. What a great way to add value to your business offerings.