There are many benefits of using customer relationship management (CRM) software. Even a very small business can get a major boost from intelligent CRM software. If you have been struggling to boost your bottom line, then you should at least consider a customer relationship software solution.

We could spend a lot of time breaking down all of the benefits, but let’s start by looking at six key perks of CRM software.

#1. Faster, better decision-making

Decisions should be made based on data not your gut. Gut decisions sometimes work out, but wouldn’t you rather rely on empirical data? At it’s roots CRM is a decision-making tool that will help you and your staff access data to make informed decisions. More data = better decisions.

#2. Better time management

Your employees will not miss important parts of the customer interaction process. They will know when and who to update and contact when the time is right. They will have access to data like customer personal information, purchases or product information and delivery schedules on location and can make decisions or reports on the spot.

#3. Do business from any device, at any time, from anywhere in the world

With CRM anyone in your organization will be able to get access to critical data from anywhere in the world on just about any platform. With CRM’s mobile capabilities your sales reps will be able to check real-time inventory; check customer credit limits; receive alerts like out-of-stock items; and process approval from anywhere in minutes rather than days.

#4. Automatic updates of bookkeeping files saves you from accounting hassles

Most CRM software can link up with existing spreadsheet or bookkeeping software. Think about all the time your employees will save not having to input data into your bookkeeping files.

#5. Cross-company communication improves

Shared customer interactions, journal entries, notes, and calendars means everyone in your organization is on the same page. When everyone is on the same page, more will work get done and in a more cohesive way.

#6. Better customer service

A solid CRM setup makes sure that everyone who needs it has full access to all interactions with a customer. This includes tracking customer feedback, and that can only improve your customer service. Since everyone in your organization will have complete access to all customer interactions, it will be easier to spot issues, take action and deliver better customer service.