How to Attract Super Affiliates
Every brand wants to attract super affiliates to their program. The fact is that one super affiliate can generate a full-time income for a brand. That’s why they want them so badly. You too can attract a super affiliate or two to your products if you plan for it and are ready for it.
* Create an Excellent Product – Let your products speak for themselves. The more value you offer the audience, the better. Be sure that your product over delivers and offers additional value over what you state on your sales pages. This will ensure that affiliate want to promote such a phenomenal product.
* Develop Fabulous Customer Care – Don’t skimp on customer care, because affiliates do not want to deal with a lot of returns and problems for the products they’ve worked hard to promote. Be clear about how consumers can access customer service and back up all your products with an ironclad guarantee.
* Offer High Commission Rates – Super affiliates aren’t going to work hard for a dollar here and there; they want high commissions on high value products. If you can offer that for at least one or two products, your other products will also benefit.
* Create Full-Fledged Marketing Materials – Super affiliates don’t want to create marketing materials. It is likely they will improve on what you do offer, due to their experience, but they’re not going to start from scratch. Create content, email messages, sales pages, brochures, graphics and more where appropriate.
* Offer High Converting Sales Pages – Test out numerous sales pages until you get it right so that you can offer high converting sales pages to your affiliates. If your sales page doesn’t convert then there will be no point in having super affiliates or any affiliates sending people to the page.
* Offer a Bonus for Their First Sale – Super affiliates like making money and winning prizes. Offer a bonus right away for their first sale and then additional bonuses and prize opportunities for more sales.
* Give Them the Product Free in Exchange for Promoting It – Many super affiliates need to see and use the product before they will promote it. If you do your research and choose a few affiliates who are known from being awesome, and who promote products to your niche, you can approach them with an offer.
* Join an Affiliate Network – Even if you offer an excellent affiliate program on your own, keep in mind that many super affiliates want to join known affiliate networks that they know have rules, and will pay out on time.
* Pay On Time – Don’t make affiliates wait to earn money or have silly and arbitrary requirements to sell 100 dollars’ worth of product before you pay out. It’s reasonable to wait for returns but outside of that, making people wait for money they earned is just frustrating.
* Allow Bidding on Your Brand Keywords – Many brands make a huge mistake not allowing affiliates to bid on keywords. Affiliates do a lot of keyword research on the products they promote; if you hold them back you will lose out on them.
* Treat Them as Valued Partners in Your Business – Affiliates aren’t employees; they are independent contractors who are helping you earn a living. They are more partners in your business than they are employees, and should be treated as such. They can make suggestions, give ideas about new products, and rate the products you have so that you can improve.
* Don’t Change Things Too Often – When you get a lot of affiliates and especially super affiliates, don’t change the links to the sales page or other things too fast. Affiliates do a lot of research on your behalf and promote your products to their audience, so you don’t want to make them have more work.
Attracting super affiliates to your program can be exciting and life changing. Business will be awesome with even just one good super affiliate. The way that you attract them is the same way you should use to attract any affiliate or customer. By being the best.