Implementing web analytics can help web owners learn about what they are doing right and what needs improvement with respect to their websites. It provides data concerning actions performed by visitors to a website. It can report what pages they visit and how long they visited them for. It can show where they came from both geographically and by web entity, i.e., search engine, direct, etc.
By analyzing the appropriate metrics, you can make changes such as creating sales pages or landing pages to get people to sign up for your mailing lists. These lists can be used to send them offers. You should send them other useful content that is not always sales related, but sending sales offers from time-to-time is perfectly acceptable. As you gain subscribers, these offers can add up to a significant amounts of money, every time you send one of them out.
But there is an even more subtle way to use web analytics to make money. As you improve your website and your metrics start to move in the right direction, you can use the reports that you generate to show potential buyers of the website. Web analytics can be used as proof that your metrics are moving in the right direction. This will give you the ability to charge much higher premiums than other websites.
The key component is that blogs tend to be niche focused. This means you will only attract people that are involved with that niche. As long as you keep your content focused tightly around the niche, your visitors will tend to be very targeted. This is something that is very valuable to potential buyers. Web analytics will show demographics such as which of your visitors are male and which are female. They can tell you what countries they are coming from. They can even tell you which type of browser they using and whether or not it’s from a smart device or a desktop. All of these can be useful to people that are looking for websites with metrics on the rise.
There are several sites that can be used to list your website, such as Flippa.com, Sedo.com and even Godaddy.com has an auction for buying and selling websites. What is most important when selling is to make sure you can show that you are bringing in quality and targeted visitors. This is where web analytics can really help and most webmasters will not think to do this.