With so many data metrics contained within web analytics solutions, it can be a daunting task to learn how to use and interpret the software packages. This article will describe some online resources that are dedicated to helping people learn more about them.

Google Analytics (GA)
Arguably the biggest player in the web analytics space, there is plenty of information available to learn about this solution. Google has a program where you can get certified, which means that you are qualified to use the software and can even help others. After getting certified, you should be able to easily transfer your skills over to any other solution provider as GA tends to be the most comprehensive, at least at the time of this writing.

Webtrends.com
Webtrends.com offers free training videos on how to use its products. While this is geared to specific products, you will get a grasp of how to apply the metrics to your website. The product line is rather extensive and includes features such as analytics, heat maps, A/B testing, demographic targeting, etc. Keep in mind that this is a paid solution. They don’t make their pricing available which is often an indication of a high end product line.

Kindle
Amazon has several books available that you can purchase to learn not only about how to use analytics but in many cases how to improve your website by using analytics programs. These too, tend to be geared towards GA but as mentioned before, these skills can be ported to just about any other platform. The great aspect of Kindle is that if it turns out the book does not offer help or is not written well, you can ask for a refund. As an aside, you do not need a Kindle device to read Kindle books. Amazon makes readers for every device.

YouTube
There is probably a tutorial on YouTube on just about any topic you can imagine. The same holds true for web analytics. Many of the videos will try to sell you their solution or product. But there is one that gives a complete overview of the web analytics process. It’s a great starting point and is less than 10 minutes. In this particular video, there is no sales pitch which you should find refreshing. The information is also well presented. Here is the link: https://www.youtube.com/watch?v=duhHDISQUaM. Feel free to search for other related videos. There are new ones appearing frequently.