The way to really catch your membership on fire is to make it one that is mentioned a lot by others, and to make it popular through a published book. Kindle makes it easy to publish books. Anyone can write a book and publish it and have it live within a few days. Plus, your book doesn’t even have to be that long to promote it and publish it via Kindle.

* Teach Something to Your Audience – If you have a membership program, then that means you also have knowledge about something that other people want to know. You can write a book; it doesn’t have to be long. 30 or 40 pages is enough. Teach them something tangible that is related to your membership.

* Write a Book of Case Studies – If you have had the membership for a while, you can create an anthology of stories from the members with their permission. People will clamor to include their success story in a book. Just be sure to get a signed statement of permission to print, and you’re golden.

* Tell Them Multiple Ways to Find Solutions – In the book, don’t just include your membership as a solution. Include a variety of them, but mention your membership too. You don’t want the book to appear overtly promotional.

* Give Clear Examples of Success  – Using your members as a source, include clear examples of people who have experienced success using the methods explained in the book. Even if they used these methods outside of the group environment, the important thing is that they used the methods.

* Let Your Book Stand on Its Own – Your book should not be a 40-page sales letter; it should be able to stand on its own as an interesting and informative book. The message should be clear in the book and they should not have to join the membership to get the whole story.

* Give Away Something Free – In order to get them interested in the membership, give away a free month of membership for purchasing the book. That will help keep an influx of new members so that your membership is active. Plus, if your membership is good, they’ll stick around longer.

* Start an Affiliate Program – If you want other people to promote your group in a book, it’s important to start an affiliate program. Your members will come up with book ideas all on their own, to promote your membership.

* Encourage Others to Promote in Their Books – Give the idea to your affiliates to write a book to promote the group. Encourage this by actively promoting authors who include your affiliate link and group mention in their book to your group.

Promoting memberships with books doesn’t have to be just your own memberships. If you are part of any group that has an affiliate program, you can write a book that includes the information about the membership, as long as it’s relevant to the topic of the book.