It’s a well-known fact that email marketing is number one when it comes to conversions. If you’re not actively building your list, then you’re leaving money on the table. In fact, you should always be building your email list. Always.

The way to do that using PPC is to follow the steps below.

* Create Link Bait – EBooks, eCourses, video courses, checklists, PowerPoint slides, an app, a template or something like that will make great link bait. Ensure that it’s something only your audience will want, to discourage freebie seekers. It needs to be valuable to your audience, something that will wow them and excite them about what else you have to offer enough that they’re willing to exchange their email address for it.

* Create an Autoresponder Series – Get the autoresponder set up with preloaded information that will market your other products directed toward the target audience who you made the free item for. Always remember who is reading your content.

* Craft anRun the Campaign Optimized Landing Page – Using software like LeadPages.net (which works with your email marketing software like AWeber.com) to create a landing page that encourages them to easily sign up for your free item. Don’t distract your viewers from the goal by giving them more options than signing up for your email list.

* Set up Your PPC Account – Whether it’s Google AdSense, Bing or Facebook ads, set up your account so that you are ready to get started. If you use AdSense or Bing it may take longer to set up than Facebook does, so be prepared for that. For the point of marketing your freebie and getting email addresses for your list use one keyword phrase, at a time directed toward a small portion of your audience.

* Run the Campaign – Once you have everything set up, run the campaign within your budget. Check daily to ensure you’re reaching your goals. Readjust as needed. Ideally, you should be able to run this campaign indefinitely; only change it when the material you created is out of date.

* Collect the Email Addresses – The landing page and the freebie do the work for you, but once you have the email addresses you must immediately start marketing to them. The autoresponder series is supposed to follow up after they had a chance to use the free item, and then start educating and recommending other items to them.

* Keep Them Interested – Cross-promote people on your list to your social media accounts. Remind them about your blog posts; tell them about your interviews, webinars, and other events going on that will be of interest to them.

* Repeat – Do this same thing for every email list that you want to build. As long as you are attracting targeted list members and those members are converting to buyers, you can keep the campaigns going.

Email lists are an integral part of every business today. Whether you’re online or offline, a big business or small business, email marketing is important to take part in. Start with building your email list using PPC.