Using the tools that are already offered in Facebook is important because they are really great. They are set up to help make it as easy as possible for you to market your business online. They are pretty much foolproof because they are made for Facebook.

* Blueprint – You can learn straight from Facebook what works best for marketing your business on their platform. You can learn new skills, study fast or slow depending on how you want to do it, and you can access your courses from anyplace. On a side note, if you want to offer services for your clients on Facebook, getting these skills is in demand.

Link to Blueprint – https://www.facebook.com/blueprint?_rdr

* Learn How – If you really want to get to the next level of learning how to succeed with Facebook on Facebook’s platform, learn how to make the most of your Facebook page, how Facebook ads work, how to measure results, and exactly how to create ads that target your audience.

Link to Learn How – https://www.facebook.com/business/learn

* Free Analytics Apps – Using the analytics that Facebook offers is important because it gives you the real insights that you need in order to know whether or not your efforts are working on Facebook or not. You can measure views, clicks, sales and more.

* Use the Power Editor – Facebook has an advertisement editor so you don’t need to use any outside sources to create your ads that get results. Its Power Editor allows you to manage your ads easily. You do need to use Chrome to use the power editor but it’s simple to use and set up.

Link to Power Editor – https://www.facebook.com/help/194355723944655/

* Facebook Segmenting Tools – Facebook allows you to look at different groups of people according to their demographics and other segmentation modes. You can market directly to people who are on specific platforms, and even in particular states or in certain groups on Facebook.

* Create Funnels – When you use Facebook to create a funnel, you can see how people move through your funnel and become customers. It will give you enormous insights into what your customers are doing once they enter your funnel.

* Business Pages – Facebook allows you to create a business page for free. Once you create your business page, you’ll have new tools opened to you to help you promote it. You can create a call to action, put your newsletter sign-up on there, and more.

* Communities – Using communities to market your business is a great way to use Facebook for marketing. You can not only communicate in a new way with your customers, but you can also promote the posts and more in the communities.

Facebook is a wonderful platform to use to promote your business – whether it’s a bricks and mortar business or a digital business. It doesn’t matter because you can use it to market internationally or hyper locally when you use the tools they make available to businesses.