Google made a change to their algorithm yet again – which will either leave you scratching your head in oblivious wonder or stomping your feet in frustration (or most likely a combination of the two).

Google wants to be certain that when people utilize its search engine those people are getting the best and most relevant information for that search. The great minds at Google tweak and modify their “search equation” to make that possible.

The latest change involved the mobile friendly aspect of your website. According to most reports, people now do more of their online activity utilizing a mobile device than on desktops and laptops combined. Experts predicted this would happen, but they also predicted it would not happen until well into 2016.

Google wanted to insure that its search engine algorithm matched up with those new measurements. Although nobody outside of Google knows the exact details of the algorithm, Google does offer a tool that will let you test your website to see if it meets the Google determined threshold.

The good news of this Google change is that if your company has a mobile friendly website then Google will give you bonus points for making it easy for your visitors to use that website.

The better news of this Google change is that if your company has not yet upgraded to a mobile friendly site then it brings attention to the importance of accommodating the habits and devices of the highest percentage of internet users.

The KEYS to the Google Mobile Friendly Changes

1. Google determines if it considers your website to be mobile friendly. Make use of the Google Mobile-Friendly test to determine if your website passes. The name of the theme or design of your website has little to do with whether or not your site will pass.

2. The change started on April 21st but may take a while before it reaches all areas. Despite the stretched out time frame, it is important to work out the kinks in the mobile-friendly status of your site.

3. Your site will benefit from being mobile-friendly. The largest percentage of your readers visits from mobile devices. The Google changes make sure that your site will be easier for those visitors to make the most of your website.

4. Not being mobile-friendly only effects your ranking for mobile devices – this according to Google. Again, the goal of Google is to provide the best user experience so there are some experts that are suggesting that mobile specific algorithm may be the result.
Google changes can seem like a nightmare waiting to happen. Most of the time the new changes feel like they come just when you finish the redesign from the last changes. Although Google is here to spotlight your website, the ultimate purpose of Google (and therefore their loyalty) lies with the searcher. The changes that Google made to the algorithm make it easier for mobile searchers to find what they need. The changes also help you to create an atmosphere friendly for those users.