Category: Grow a Home Business
What is Taguchi?
Taguchi Method -What is it?
Is it about split testing or multi-testing?
I had become aware of the Taguchi Method when hearing that David Bullock of davidbullock.com was becoming a Faculty member of Directions University.
I said “huh?” Then i went out to the internet to find out more about it.
Testing Wisdom
On David Bullock website, he mentions that the Taguchi Method “allows for accelerated testing without having to run and validate all combinations of a landing page system.”
So, for internet users, instead of using a simple split A/B test where you have only two different landing pages or sales copy or any other element on your website, you can choose more elements. Of course, more elements to test means more work and more confusion.
Ode to Taguchi
According to Chris Sietsema at Ode to Taguchi, Taguchi was a Japanese-born statistician who designed a method to test multivariants of an element initially for manufacturing products. In plain terms, it is a statistical model that can find the combination of elements that produce the best results. Chris Sietsema has a great illustration about how testing different combinations of elements and using the Taguchi formula you can find the best results.
Free Resource
He also provides a link to a free resource called Blair Gormans Taguchi Based Ad Comparator where you can test up to simultaneously test up to 15 different aspects of any advertisment, website, or email campaign. Take it for a spin!
David Bullock, a Taguchi Ad Optimization Specialist, will be on Traffic and Lead Generation Masterclass this week to talk about Testing and Targeting and Converting traffic into sales. if you want more sales, it is worth the investment to hear him talk about Testing!
Traffic
What’s the secret to having a successful Website?
If I knew that I would be a billionaire but I am not. 🙂
However, after being on the internet, checking out offline marketing and online marketing, there are a few common themes.
- You need traffic to your website.
- You need to get your traffic to become subscribers.
- Then get your subscribers to become customers.
Easy peasy ,no.
There are many companies on the internet saying they will show you how to convert traffic to subscribers and I think that shows the need for the ability to convert subscribers to customers.
So, if looking for someone helping with traffic strategy, one of the Gurus is David Bullock at davidbullock.com who is now a Faculty Member at Directions University,
says
More traffic is not the answer. Traffic is only one of the critical components in your online selling strategy.Most businesses spend huge amounts of time and effort to get the visitors to their site. But then what?
The expensive visitor has arrived… and nothing happens. No next step is taken. No opt-in. No sale. Nothing.
The answer for David Bullock is testing and tracking your online sales which few businesses are aware they need to do.
With his testing methodology, he can increase conversion rates by 300%.
Directions University is excited to have David Bullock on their Faculty and on the upcoming Traffic and Lead Generation Masterclass to talk about Testing and Tracking your Traffic. You can find information on this MasterClass at Traffic and Lead Generation Masterclass.
Mobile Marketing is here!
According to +Think with Google Study, there are myths about how Mobile Marketing is working right now.
Google, Ipsos MediaCT and Sterling Brands research study from March to May 2014. Survey conducted among 6,000 smartphone users aged 18–54 who have influence in the purchase decision-making process of retail, CPG or tech products and have used the internet to look for shopping-related information.
+Think with Google , Google and Ipsos Media survey found that there are certain myths how people are using smartphones to shop.
Over 50% of people surveyed would check in Google Search on phone for:
1. Price of item in store
2.Availability of item in store
3. Closest store with item in stock
4. Check out what other items are in the store where item is available!
Hello! Looks like people are searching while in the Store so make sure you have lots of information about your specials, product availablity, store hours, location and map. As people are making decision whether to come to your store on phone and when they are in your store, they are looking for more things to buy!
Good lesson for businesses online or offline, if you aren’t mobile responsive and mobile ready, you are losing unknown business!
Google Plus Influencers to Follow!
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Google Plus Everywhere
Google Plus
Why be on it?
A good summary of why to use Circlescope, Nod3x, Friends and Me, Buffer and Circle Count.
How-to-get-fans
Courtesy of: Quick Sprout
Data on Googleplus Engagement
Google Plus Communities live on Profile
Communities on The Business of At Home Business Page
Now, on October 7, 2014, Google has finally turned on the ability to show your Communities on your Business Page.
What a great way for your interested customers to find you!
Thanks, Google.
Now, all i have to do is share my Business page link for anyone wanting to join my Community instead of having to send them a COLD invitation.
Wow! great idea, Google.
This is amazing and why didn’t Google Plus do it when they started creating Business Pages?
The ability to show Your Communities you have for your business where clients or customers or members in your community can come in and share and you can showcase your business by sharing your posts inside the community.
Very targeted community is a benefit of the Community which you can create for your business. So create a community for your clients right now on “Communities” in your Settings and turn it on on your Business Page or Profile Page. Easier for your potential clients to find.
A big hug for Google today from me! 🙂
Youtube spread your message
Video is the way to go if you want to grow your business.
According to Youtube (2014) Statistics
Viewership
- More than 1 billion unique users visit YouTube each month
- Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
- 100 hours of video are uploaded to YouTube every minute
- 80% of YouTube traffic comes from outside the US
- YouTube is localized in 61 countries and across 61 languages
- According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
- Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year
YouTube Partner Program
- Created in 2007, we now have more than a million creators from over 30 countries around the world earning money from their YouTube videos
- Thousands of channels are making six figures a year
Monetization
- Thousands of advertisers are using TrueView in-stream and 75% of our in-stream ads are now skippable
- We have more than a million advertisers using Google ad platforms, the majority of which are small businesses
Mobile and Devices
- Mobile makes up almost 40% of YouTube’s global watch time
- YouTube is available on hundreds of millions of devices
If you aren’t creating video showcasing you and your products and services, you are missing a very large audience. The Video above shows how to quickly setup a Youtube account and how to upload a video.
Start today! You are not sending your message out if you aren’t doing video and the audience for video is larger and getting larger. We will have more information on Video and Youtube so subscribe to The Business of At Home Business newsletter to get more information. As you can tell, by this website, I love video and I will always be keeping up with the changes in video.