Category: events

Sustainable Event Planning

From big birthday parties to weddings and more, event planning seems to be a booming business that just keeps getting better. People and business alike will always have events to plan, and who doesn’t like helping make peoples’ dreams come true? Event planning is also an excellent opportunity to introduce a great chance to promote more environmentally friendly events to your area.

Not only is a sustainable event planning business an easy sell to customers everywhere, but it is also easy to accomplish. Here are some ideas to start with for a sustainable event planning business:

* Reusable Linens – Instead of using disposable napkins and throw-away table linens, exclusively offer reusable linens. They are easy to wash and maintain, and they will cut down on an amazing amount of waste.

* Deluxe Dishware – Use only reusable dishes as well. This means everything from flatware, to cups, to plates. Not using disposable dishes can do a lot of good for the environment, and can save you money as well.

* Sustainable Materials – You can use sustainable materials for fabrics, props, flooring, furniture and more. There are many materials, such as bamboo, hemp, and organic cotton that can be used for almost everything you need. These materials are also likely to be of great quality and last longer.

* Recycled Materials – You can make a point to use recycled materials for all of these items as well. This will save you money on top of being environmentally friendly.

* Bring Nature In – There is almost no better setting for an event than the great outdoors. You can throw your events in great outdoor locations, or bring the outdoors in with great nature-inspired decorations.

* Loving Lights – Use environmentally friendly and long-lasting LED lights to brighten up your events. They may cost a little more initially, but they will last longer and light up better than any other option.

* Compostables – When cleaning up during and after an event, make sure to keep your trash, recyclables, and compostable material all separate. You can use, sell, or donate compost to many farms and other organizations to be reused.

* Fresh Fare – When planning an event that involves food, choose local catering that focuses on the use of fresh, local produce. The meals will likely taste better than any other option, and you will be doing the environment and local economy good.

* Conscious Cleaning – After a great party there is always a lot of clean-up. Avoid using harsh chemical cleaners and instead use all-natural and eco-friendly cleaning products exclusively.

* Dedicated Decor – There are a vast number of ways that you can make recycled and natural décor look perfect. You can use leftover wine bottles for vases and lighting projects, potted plants as decoration and favors, and reusable chalkboards for signs and place cards. The ideas are literally endless, and will give your business that touch of creativity that will set you apart.

These are just some of the many ways that you could turn a simple event planning business into a sustainable, Earth-saving business. Even better, with so many reusable and recycled elements, you can cut your overhead down exponentially.

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Using Shows and Events as Content Generators

Live events are fabulous content generators. Everything you see, hear, smell and do is ripe for taking as a content idea. It’s important that you take a notebook or other technology that enables you to keep notes of everything. Don’t rely on your memory as you’ll likely be a little overwhelmed during the event. To get your creative juices flowing, here are a few ideas for content ideas that you can generate from shows and events.

* Videos – At live events people are ripe for sharing. Ask people to be interviewed on camera. Try to get the speakers and event leaders as well as guests to answer one question for your video. Then you can combine them as a video and then repurpose them as other types of content, including blog posts, tweets, and even an eBook.

* Audio – Record people’s voices only answering the questions you have so that you can put them on a podcast. You can also use the audio as notes for blog posts, articles and press releases.

* Transcripts – Make transcripts of every video and audio so that you can use it to publish as an eBook, report, white paper, or under the podcast or video as a way to help with website traffic.

* Q & A – When anyone asks a question during the event, that question can now be used as fodder for new content from blog posts to eBooks, regardless of the answers given at the time.

* Testimonials – Get people to give you video testimonials that you can use in support of attending the event next year. This is especially great if you plan to promote the event as an affiliate, or if it’s already your event.

* Stories – Collect stories of people who are attending the event that you can use as information to create more content such as books, blog posts, articles and more.

* Product Reviews – You can do reviews of the event and the speakers, as well as any products that are sold or promoted at the event. These are always great blog posts.

* Live Tweets – During the event you can tweet what is happening via text or images. Later you can use those tweets if you put a telling hashtag with them, to help you remember what happened so you can make even more content.

Keep your eyes and ears open, listen more than you talk, and so many ideas will come to light that you can use for content after the event. Content ideas can come from everywhere – even your hotel room or the side trip to local tourist destinations – as much as they can come from the event itself. But mostly, the ideas you get will come from the people who are at the event. Immerse yourself in the event, take notes, and the ideas will flow naturally.

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How to Generate On-Site Experiences That Will Have Attendees Coming Back for More

Having face-to-face meetings and events is invaluable. They help foster relationships, build trust, encourage openness and offer a way to have immediate and clear communication with others. In this day and age, it seems that online events are the only way to do events, but nothing could be further from the truth.

However, an in-person event needs to be much more exciting than sitting hour after hour for presentations that one could have watched online. In person, on-site events require something that will make the attendees want to do it again. There are many ways to make your event amazing. Let’s go over a few.

* Use the Best Technology You Can Afford – There is so much technology you can use today for on-site meetings and events that will help such as an app that will help like-minded attendees find and locate each other, and technology that will match up businesses that need each other. There is also technology that enables audience participation and questions to be asked and answered more easily. Get what you can afford that is above a traditional “presentation” type meeting.

* Choose the Best Location You Can Afford – If you really want people to attend your event, then the location does matter. Not only does location matter, timing the event right to coincide with something important in that location can also help so that attendees (given the time) can do both. For example, have an event in Washington DC during the time that the cherry blossoms bloom, or in the Ozarks during the fall colors.

* Make Sure the Food Is Awesome – You want to give people plenty of food choices. Today people care a lot more about their health than they used to. You may consider polling those who sign up for the event and pay about their food choices so that you can do a better job with food provisions.

* Someone Should Greet Everyone – If you have to hire greeters, do so. Nothing is worse than going to an in-person event and feeling like a nobody, with no one greeting you or helping you know what to do or how to get involved.

* Have a Meet the Speakers Special Event – Offer an upgrade to VIPs where they can have a dinner with the speakers at their table. Kind of like a “captain’s table” event on a cruise ship. People will pay good money to be able to hobnob with the speakers.

* Offer Breakout Sessions – If your event is large, having smaller breakout sessions with 10 to 20 participants with a speaker will be an amazing way to help people get closer. You can arrange them together based on answers they give in the questionnaire you give them at the time they register.

* Ramp Up the Content – The content that you and the speakers have at a live event should be even better and tighter than for a webinar or teleseminar. The speakers need spot-on slides, or visuals, and a good story to engage the audience.

* Attract Well-Known Speakers – Even if you can’t get a lot of well-known speakers, pay at least one well-known person to speak at your event. Do ensure that they’re relevant to the event and can speak to the target audience.

* Design for Relationship Building – Ensure that there are plenty of breaks, and even planned tours of the area around the event location. These are all networking opportunities for the individuals that come to the event.

* Be Specific about Priorities – Know what your point is for having the event before you even start, so that you can stick to your priorities. You don’t want to have an event that no one understands the point of.

* Build in Networking Opportunities – Set up after-hours drinks, dances, and other activities that can help people with networking. Do some in the morning, some at lunch, and some after dinner and some in the evening so that you can have a little something for everyone.

* Inspire and Motivate Action – Don’t just talk at your guests; talk with them. Invite them to comment, invite someone or a few on stage to tell their story in a spontaneous way. The more you can inspire them and motivate them, the better they’ll feel when they leave, and the more they’ll want to come back.

Making people want to come back involves a well-oiled and planned event. If you can afford to, hire an event planner to help you get everything organized well so that you don’t have to focus on much more than the content.

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