When you place a pay per click (PPC) advertisement, there are many ways to enhance your advertisement so that it works harder to produce the results you desire. One of these ways is to use ad extensions. Essentially, an ad extension is special format for advertisements online that help extra information show on a search result.

Not all ad extensions show, even if you’ve enabled them or added them. Many factors, such as how high your advertisement shows up on the search engine, will affect whether the algorithm determines that extra is needed for the consumer to make a good choice. Your ad will be compared to another ad, and as you learn more you can improve the likelihood of extensions showing for your ads.

There are several extensions that you can use, such as:

* Social Extensions – This extension is an automatic extension that you can include just because you have a Google+ account or other social account that you list.

* Location Extension – This is a special extension that you have to set up with Google Business and go through a bit of proving that your business is real.

* Seller or Consumer Ratings – An automatic extension that will appear if you fill out the information and someone has made a rating or written a review about your business.

* Call Extension – A manual extension that you can add if you want people to have the ability to click to call you from the search result.

* Sitelinks – Another manual choice that allows you to add the link to your site. Those who see the search results for your site can click on it.

* Callout Extensions – This extension allows you to put extra information and descriptive text for the searcher to help them make a choice of what to click on.

* Previous Visits – This is an automatic extension that shows the searcher whether or not they’ve clicked through this particular site before.

There are many other extensions and more being created all the time that you can add to your PPC ads. Using ad extensions offers increased visibility for your business as well as helps make it easier for a customer searching for your business to find what they want. By providing as much information as possible, you allow searchers to determine if your link is right for them before they click through.

Most extensions don’t actually cost anything to add, but they do offer more opportunities for a person searching to click through. Plus, it requires a little more thought and time to put them together.

Ads with extensions generally appear higher in search results, which causes them to be a lot more effective in producing the results that you want.

A pay-per-click (PPC) campaign can take your marketing to the next level. You can run PPC campaigns on social media networks like Facebook or on search engines like Google. Even some popular websites offer the ability for you to place PPC ads on them. But, if you want to be successful then you must try to avoid these mistakes.

* Not Having a Goal – Your first job when you want to run a PPC campaign is to understand your goal. Each marketing campaign that you conduct will have a different goal. Some are to bring traffic, some are to spread brand awareness, some are to build your email list – but whatever your goal, know in advance what it is.

* Not Making a Special Campaign for Each Channel – Don’t recycle an old PPC campaign to another network. Each network is unique and should be treated as such. The mood, the size of the images, the guidelines for the type of ad that will be approved, are very different between networks.

* Not Niching Down Your Offerings – When you run any type of PPC campaign, it’s important to have only one CTA. Know exactly what you’re offering and to whom, and convey that in the imagery and copy of your advertisement.

* Not Having a Clear CTA – Your call to action must be noticeable and clear. You want it to denote an action that gives a clearly defined benefit to the person viewing the advertisement. If it’s not clear, people will not click.

* Not Using an Appropriate Picture – Don’t just use any picture; be sure to use the right image for the right advertisement. You want your PPC campaign to speak to your audience using images that they understand and that mean something to them.

* Not Considering the Headline – Your headlines when creating a PPC campaign are critical to the success of the ad. The reason is you have very little space when it comes to PPC campaigns and you want every word to mean something and add value.

* Not Targeting Narrowly Enough – Many people run ads and think they want to cast a wide net, but this can be far more expensive and lower your conversion rates. You want only people who really need, want and desire your offering to click through.

* Not Setting a Budget – You need to know what you plan to spend before even getting started. Most platforms allow you to set your budget on a daily basis, or even a total allotment for the entire campaign. By setting the budget you’ll end up saving money in the long run.

If you avoid these common PPC campaign mistakes, you’ll be a lot more successful with all your PPC campaigns. Avoiding mistakes in all aspects is not possible, but avoiding common mistakes is. There is no reason to reinvent the wheel when it comes to marketing. People with deep pockets have already done the work for you; all you have to do is set up a campaign for success by learning from others.

Pay-per-click (PPC) marketing is a very popular form of online marketing. It consists of an ad that is delivered to various websites that have the ad code on it. You can run PPC ads via Google AdSense, Bing, Facebook and others. You simply create your ad according to the guidelines of the service you choose to use, pick your keywords, the price you want to pay and your budget, and you’re good to go.

You can use PPC for a lot of marketing needs.

1. Build Your Email List – One of the best ways to use PPC if you have a small budget and a low-cost product is to use it to build your email list. Create a free giveaway that you exchange for an email address. Ensure that the freebie is well crafted and so that it gives them a taste of the paid items you want to promote.

2. Promote a Product – Using PPC to promote a product is a great way to get visitors to your website fast. Ensure that you also have a slide or pop-under that only comes up if someone does not purchase the item so that they can get on your newsletter.

3. Promote a Service – You can also use PPC to promote a service. This works especially well if you offer a high-priced service. It’s imperative that you write very professional copy so that you attract the right visitors to this offer.

4. Sell Affiliate Products – Even if you don’t have your own products, you can still use PPC to promote other people’s products. It’s especially worth it if it’s a high-converting product with a good payout. Be careful to follow the rules about which keywords you can and cannot bid on.

5. Use Social Media PPC – Social media sites like Facebook also offer pay-per-click opportunities that are inexpensive and which you can use to promote all sorts of products and services. It’s important to check the rules and terms of service.

6. Try Bing PPC – Bing offers a pay-per-click program too. You can learn how to start a Bing pay-per-click campaign by checking out their website. It’s the same concept in terms of paying for clicks through to your site.

Link – http://advertise.bingads.microsoft.com/en-us/create-campaign/topic?market=en&project=Bing_Ads&querytype=topic&query=HLP_BA_CONC_ADCENTER_FLOW.htm

7. Use AdWords PPC – AdWords is arguably one of the most popular methods by which marketers use PPC. It’s easy to get started with AdWords as they have very few requirements other than that your website cannot be pornographic, spam or illegal.

Link – https://www.google.com/adwords/

8. Don’t Forget the Landing Pages – One of the most important aspects of your PPC campaign is your landing page / sales page / squeeze page – whatever you choose to call it. You can use software like LeadPages.net to ensure that yours works as hard as it can for you.

Using pay-per-click marketing can be very lucrative, or very expensive. It’s important that you understand how everything works and develop a plan of action before getting started so that you don’t waste any money.

Pay per click (PPC) is often overlooked by small businesses because they don’t realize how effective a well-planned PPC campaign can be for them. But, a PPC campaign that has realistic goals can be very lucrative. Here are eight tactics that work very well to improve your business when PPC is used.

1. Remarketing – It’s not just for big business; small businesses can also remarket too. Basically you sign up with an agency such as Google or something like Remarketing.com. They will provide the technology which puts a cookie on the computer that has visited your website but not converted. Then, when the visitor goes to other pages, they will see mention of your website.

2. Build Your List – Instead of using PPC to sell the actual products you want to sell, use it to build your list. You can offer a freebie of some kind in exchange for an email address. Once they’re on your list, you can now market all your products and services to them instead of just one at a time.

3. Local Targeting – Even if you have a national or international business, local targeting is a good thing to do. Write content that is focused on a particular location that has a high amount of your target audience.

4. Segmentation – When you plan a PPC campaign, you want to segment your market down as small as you can for each type of advertisement that you create. You can use the tools available to target only certain people with the ads that you create.

5. Make Better Landing Pages – When you plan a PPC campaign you should create special landing and sales pages for each advertisement. This will help ensure that you target the people that you want to target – not just with the ad that they click, but on the page they land. You can use software like LeadPages.net to make it simpler.

6. Test Everything – Testing is important in all marketing and advertising, but don’t be tempted to skip it with PPC. Try two different PPC ads targeted to the same audience with just one minor thing changed such as headline, or use the same ad targeted to different audiences to figure out which responds most. The important thing is to only change one aspect at a time.

7. People First – With all the focus on keywords, content, and technology, don’t forget that first and foremost you’re marketing to human beings; humans with thoughts and feelings and the ability to differentiate between a good deal and a bad deal.

8. Study Your Numbers – Nothing is ever complete without studying the numbers. At various points during your PPC campaign, compare the results with your goals. If they’re not lining up then you need to adjust the campaign.

Running a successful PPC campaign is easy for small business owners today with the tools available on Google as well as social media like Facebook. But, before you start, ensure that you have a goal in mind, and that you have prepared for the PPC campaign to be successful. Nothing is worse than having your site crash due to too much traffic, or the newsletter sign-up form not working. Be prepared, get ready, and go.

Running a successful PPC campaign requires thought, research, and a deep understanding of your audience and your products. Plus, you need to have a real handle on what your budget is for running a PPC campaign. The only time you should go over your budget is when you are earning a high return on your investment. With these tips you might just manage that.

1. Know Your Products – To create great ads, knowing the benefits that your product offers the buyer is imperative. You need to be able to explain those benefits easily to your customer and/or your copywriter to ensure a successful campaign.

2. Study Your Audience – All successful marketing starts with understanding who your audience is, what they want, need, desire and how much money they can afford to spend on solving their problems. This research will ensure a successful campaign.

3. Create Audience Personas – Within any one audience for any one product or service, there are sub-audiences. If you can narrow down a targeted audience to a specific persona, it will make it easier to write ad copy.

4. Segment in New Ways – PPC allows you to target your audience by segmenting in new ways, including location, sex, income level, interests and more. Use the segmenting features of the platform you want to choose to ensure a truly targeted campaign.

5. Promote Various Stages of Your Product Funnel – Use PPC for building your list, and for selling other products higher up on your product funnel too.

6. Craft Exceptional Landing Pages – Using software like LeadPages.net, create landing pages that are well written, well targeted and that work for your needs and the audience visiting them.

7. Create Targeted Ads – Using the information you have about your product and your audiences, ensure that your ads are targeted to the right consumer. Use images, copy, and even colors and font to make them right.

8. Use Remarketing/Retargeting Technology – If you have a lot of visitors to your site who don’t convert, a great way to increase conversions (some say by 30 percent) is to engage in remarketing. That means that if someone visits your site, a cookie is downloaded to their computer, which will deliver ads for your website.

9. Use Keyword Match Types Correctly – Avoid “broad” match types because you want to really narrow down your keywords to specific keywords to better qualify those who will click through. For example “broad match” will allow part of a word to trigger other words that aren’t relevant to your PPC campaign.

10. Diversify – Google AdWords, Bing and Facebook are all good places to run a PPC campaign. Instead of using just one, try running on all of them or picking something different from AdWords to see how it goes.

11. People over Keywords – It’s very important to remember that a real person is going to read your advertisement and click it, and then read whatever is on the other side such as a download page, a landing page, or something else.

Finally, it’s important to realize that you must have goals, as well as understand the technology you’re using. And, if you don’t know where to start, remember that there is help for you. There are services, apps, contractors and more that will help make running a PPC campaign more successful.