There are some amazing, eye-opening facts that have to do with Customer Relationship Management or CRM. It’s important that as a business owner you are aware of the facts we are going to present in this article. You might be hesitant about getting a CRM subscription or buy CRM software. These facts will help to ease that hesitation. The bottom line: You probably need a CRM system. Let’s find out why.

#1. Spending on CRM is Going Up Each Year

Every year, companies are spending more and more money on CRM. The shift to cloud-based computing, the proliferation of mobile devices, and the speed at which business moves are all reasons for this shift. By 2016, CRM spending is expected to reach $18 billion. A Gartner study found that the spending was likely to go all the way up to $36 billion by 2017. Business owners are realizing that CRM is vital, and the numbers are proving it.

#2. The Most Important CRM Feature to Business Owners is Intuitiveness

A CRM should be intuitive or easy to use. This is the most important feature to most business owners, as rated in a recent poll. You might assume price would be the most important feature. Maybe price is not a high consideration because not all CRM software is expensive especially a monthly subscription to a Software-as-a-Service solution and it should save money in the long run.

#3. Having a Mobile-Ready CRM Increases Sales Staff Productivity Dramatically

Giving your employees access to real-time customer data while they’re out of the office is a big advantage. Your employees travel all over the area you serve, and they use all kinds of devices. Giving them access to up-to-the-minute information wherever they are will make them better salespeople.

#4. CRM Helps Your Entire Organization Not Just Your Sales Team

Your whole company will benefit greatly from CRM. It’s not just your sales team that will benefit. CRM can benefit nearly any business, and it can do so in several areas. It can improve customer service, customer satisfaction, and customer retention. It can also help your business increase sales and generate new business.

#5. Customers Might Be Leaving Your Company Because of Service

It might not be the price or product that is driving your customers away. It could just be the quality of customer service. CRM can improve that.