Before reading this, let me just give you a word of caution. This is not a comprehensive list of reasons why you need Customer Relationship Management or CRM. If it were a comprehensive list, it might fill up a whole eBook. The goal here isn’t to provide a completely exhaustive list, but just to encourage you to go online and investigate CRM software or subscription services for your business.

#1. It’s Critical That You Know Your History

You have to know where you have been with each customer. Everyone in your organization has to be able to look at any customer’s history. Imagine any employee being able to look at any customer’s interactions at any time from any device anywhere in the world. Not only can they pull up their data, they will be able to pull up the entire stream of communication you had with that customer. Now, that is a pretty special thing and that can make your customer service staff a lot more efficient.

#2. Emails Are All Over the Place

You probably think your email inbox is the perfect solution to managing your customer interactions. You can filter, search, and label anything you want, but you might want to rethink that. The problem is that you will have to start syncing all your email on all your devices. And, what about your employees? They will need access to those customer service emails. You will have to remember to CC or BCC all your employees on every email you send out. Communications may get lost and your customer service will suffer because your employees will have a hard time keeping track of your customer service emails.

#3. Competition Is Good For Your Company

It’s good to have a little competition in the workplace. It keeps things exciting, fun, and moving fast. You don’t want a stagnant workplace and you want to motivate your employee base to do better than they ever have. With a CRM system, you will be able to see who is doing well, how they are doing well, and you will be able to reward and promote them.

So, there you have it! Three solid reasons that you need a CRM system, software, or subscription. It’s hard to make your business soar without it. It needs to be fluid, flexible, and holistic, and it’s hard to get those kinds of things without a robust CRM system.