If you finally get around to installing and using web analytics software, you will discover how much data they capture on the behalf of your website. You may think this is great. But most webmasters have no clue as to how to decipher these metrics. That spells huge opportunities for people willing to take the plunge and get through the learning curve.

Google makes training available for its version of web analytics, named appropriately enough, Google Analytics (GA). Even if you aren’t using GA for your own website, the training is extensive enough to learn what you need to know regarding web analytics. Tools may call metrics different names among vendors. They also may have different ways of capturing and reporting the metrics, but similarities between the products will exist throughout. After you go through Google’s training, other vendors software packages will be a breeze to learn. You just have to figure out the differences.

There will be plenty of webmasters that don’t want to deal with the intricacies involved with web analytics packages. Websites that are starting to gain traction in the search engines should be easy prospects as they won’t want to lose that positive growth. It is a matter of reaching out to these website owners and presenting yourself as an expert on web analytics. You can customize reports for these clients and charge them monthly maintenance or monitoring fees.

Using your web analytics expertise can also be a way in to offer other services like SEO or as a Social Media Expert. Another possibility is to offer video creation services or any content generation for that matter. To keep your time free consider outsourcing much of this work. You could even tie everything together by offering to become the Content Marketing Strategist for these companies. Simply put together a content strategy for the particular business and set up monthly payments based on services the clients agree to pay for. You can offer a discount if they client takes on all of the services you offer.

Basing a business off of web analytics is quite feasible because it is an activity that has the potential to improve the visibility of clients websites. This could lead to an increase in sales and customers. You help keep the business owner from having to learn complicated software. They can continue performing the core tasks which is the reason why they started the business in the first place.