When deciding whether or not to become a VA, it can be helpful to know what skills and tasks are in demand right now. This list will change as time moves forward, but it can give you a good idea about what is in demand right this moment.

* Infusionsoft Experts – This is a marketing and sales automation software that combines CRM, email marketing, lead capture and e-commerce all in one. It’s very in-depth software that requires a lot of understanding and knowledge about client sales cycles and product cycles. You can get training on this software from their “Official Infusionsoft University”.

Links:
Infusionsoft – http://www.infusionsoft.com/
Official Infusionsoft University – http://university.infusionsoft.com/

* Bookkeeping Experts – In most cases this is more of a local service, but if you have had certain training and licensing like EA training, you can do books for anyone in any state. This is a much sought-out service and if you truly understand independent contractors and small virtual businesses, you’ll be swamped with clients if you offer this service.

Link to EA training – http://irsexams.com/

* Ontraport Experts – This system promises to allow a small business to run like a huge business from one dashboard. The features are endless but it handles CRM, marketing, payments, partners, automation, publishing, and more. You choose what you want it to do. They offer training of their own too. You can become certified through their training system so that you can offer this to your clients.

Links:
Ontraport – https://ontraport.com/
Training system – https://ontraport.com/partners-get-certified/

* Social Media Marketing – A social media marketing assistant can do a lot of things for a client. This includes keeping their social media profiles updated, writing, crafting, and creating (or managing those who do) and updating social media posts for different clients. There are a lot of tools available to help you automate these things for your client, for example Hootsuite.

Link to Hootsuite – http://www.hootsuite.com/

* Pay-Per-Click Marketing – Experts are needed badly in the PPC space. A PPC expert would help organize, plan and implement a pay-per-click advertising campaign for a variety of clients. You would either do it all or manage a team who helps implement what you plan. And yes, you can get certified at the Online Marketing Institute in PPC.

Link to PPC training – http://www.onlinemarketinginstitute.org/course-certifications/paid-search-certification/

* Online Marketing Manager – Being a manager is a little move up, and if you have the chops you can do it. As a marketing manager, you’ll plan and organize systems so that your client’s team or your team can implement the plan. Of course, you can get certified as an online marketing manager too.

Link to training – http://www.pamivey.com/services/online-marketing/

* Google Analytics Expert – Some businesses need people who know how to set up Google Analytics, and understand how to make goals and set up everything in an expert way. You can learn how to use it through various training programs and then become a Google Analytics Certified Partner.

Link to becoming a partner – http://www.google.com/analytics/partners/listing/service

* Events Expert – An events expert is good at planning either online events or offline events (or both if you want). Usually you’ll need experience using webinar software like Adobe Connect or GoToMeeting. There are many others, but you should find one that you like and become a true expert using it, and then promote that service.

Links:
Adobe Connect – http://www.adobe.com/products/adobeconnect.html
GoToMeeting – http://www.gotomeeting.com/

These are many VA tasks and project requests that you will be asked to do that you do not offer. It’s up to you whether or not you want to offer it. Be careful about moving outside of your niche but, if your ideal clients are asking for something, you should highly consider offering it.