One of the most important components of your home business’s success is marketing. If you don’t promote your business, no one will ever know about it. You can’t make money if no one knows. You have to get the word out about your business several times over the number that will take you up on your offer in order to make a profit. There are several ways to do that in an inexpensive way.

* Social Media – Sign up for and participate in social media networks where your audience hangs out. Comment on questions, offer your help freely, and let your profile speak for itself. Don’t try to connect one-on-one with people until you’ve built a relationship with them.

* Blogging – One of the best ways you can promote your business is through blogging. Blogging keeps your website active. You can blog about many things that will attract your audience due to how search engines send people to information. The keywords in your blog, the title, and the subject matter help.

* Press Releases – Don’t turn your nose up at the old-fashioned press release, but do it with precision. This means that you follow the rules of press releases, write them in the way they want them written and send them only to the people you know for sure want to read them. Make connections with the right people in the press.

* PPC – Pay-per-click advertising means you create an advertisement, usually an image and some words, based on the rules of the platform. You then pick the audience you want to view the advertisement, and then you only pay if someone clicks through your advertisement.

* Sales Pages – There are special ways to make true sales pages and they require some experience or training in copywriting. But, there are also some great services like LeadPages.net or InstaBuilder.com that can help with proven templates and examples.

* Email Marketing – Another way that is very effective to get the word out about your business is to create a free report or give away something of value to people who are your target audience, in exchange for an email address. Using that email address, you can market to them one-on-one the products and services that you represent.

* Affiliate Marketing – You can get other people to help you market your products or services by setting up an affiliate program. This is a program where you use software to help keep track of sales made by other people of your product or service. You can use aMember.com or E-junkie.com depending on your budget and needs.

* Your Website – One of the first thing you should do is create a website with a blog. Your website is your home on the internet and where all content, all marketing, and all promotion should start.

* Listing Services – Depending upon your business type, you can join listing services to help people learn about your business. Double check the service to ensure it’s really a viable service. Check stats, and cancel anything that isn’t working.

* Hand Out Business Cards – Don’t forget this tried-and-true way of doing business. Give them to people you meet at in-person events, and if you have products you send through the mail, include one.

Make no mistake; getting the word out about your business is the most important thing you can do to ensure your success. Without a good advertising and marketing plan, your business has no chance.