When you run a PPC campaign, choosing the right keywords is an important part of having a successful campaign. There are many places you can waste money, and one is over-bidding on the wrong keywords. Therefore, it’s important to understand what type of keywords you need to bid on and why.

Don’t Use Broad Match Keywords

Since broad match keywords are the default, most people make the mistake of bidding on them. A broad match means that if you want to bid on a keyword like snowflake, if someone types in “snow” then it will assume “flake,” or if someone types in “flake” it will assume “snow.” This isn’t the way you want your searches to work, especially when you are working on a low budget.

Use Exact Match Type Keywords

This is especially important when you are trying to build your email list. The exact match type keywords are the best ones to use because this means you’re sure of your keywords and keyword phrases, as well as your audience and what words they’ll choose.

Choose Fewer Keywords per Campaign

Instead of bidding on many keywords and keyword phrases, choose one to three phrases per campaign. This is the best way to ensure that the right people find your products at the right time. You’ll need to do a lot of research to determine what these keywords are, but it will work best if you do it this way. In an email campaign, consider using only one keyword phrase.

Find the Right Keywords

Use a keyword tool such as Google Keyword Planner or Keyword Tool, which is a good alternative to Google Keyword Planner. Once you’ve chosen your niche, you can start finding the best keywords to market your products. You want to find keywords that are low competition and high demand. This means people are searching for them, and there isn’t a lot of supply. These keywords will be your most lucrative yet less expensive.

Links:
Google Keyword Planner – https://adwords.google.com/KeywordPlanner
Keyword Tool – http://keywordtool.io/

Test Your Keywords

Try out the keywords to see if they work. Run a test campaign to see if your targeted audience clicks the ads, joins your email list and buys your product. If all those things don’t happen, then you should choose a different keyword. You want keywords to attract the right people at the right time.

Keywords are an essential element in your marketing efforts, most especially pay-per-click marketing. However, it’s also important, vital really, to remember that you are creating content and products for people. The people who are your target audience have desires, needs, hopes and dreams and problems that you need to solve. Never forget that.