On Solopreneur Success Strategies TV, I went through how your Brand is Your Messaging is your Mission and Values reflected to your Community. So, go through the Youtube playlist to get some ideas on what is REALLY your Brand, where to use your Brand Messaging and ideas where in your business you can do your Brand Messaging.
[ytp_playlist source=”PL2z33_U_VncZoNIVpdaq9XbPAlIXoLZOb”]
BOOKS
Here are some more books on Brand for you to download to get some ideas on how you can reflect your Brand in your Business.
5 Keys to a Meaningful Voice for your Brand
COURSE
Core Values for your Business – you can go through this course to clarify and define your core values and your mission in your business.
You can look at ideas for your Business Card Branding here at the Ultimate Guide to the Business Card.
Choose an appropriate logo and tagline that describes your services to your target audience. Ensure that the colors, text, and usability of your website are topnotch. Then, carry over this design to your social media, business cards, and any marketing collateral that you have. By keeping colors, fonts, logos and the style the same you’ll start projecting a particular image or brand of your business. Whatever you create, remember that you’ll use it across all your online marketing channels and in any print materials that you will use.
Choose wisely and seek expert help if you’re not sure. In general with websites and with offline marketing collateral you don’t want anything too busy, and you want to use colors and white space to your advantage. The trick is to always think about your target audience when you create anything. This will keep your design as well as your copy in line with what your audience expects.b